Social Media Strategy | Authenticity Beats Quality
Introduction
Welcome to the first of what will be many Shogun Blog/Vlogs! Where we will dive into marketing topics of all kinds to give you the answers you need.
Today’s topic, what is social media authenticity? And why should you prioritise it over content quality at first.
What Is Social Media Authenticity?
Social authenticity or authentic content is exactly what it sounds like, being genuine with your content. Actually, bring people some form of value, no matter if it’s entertainment, inspiration or education.
Gone are the times where you could just put out basic salesy PSA’s about what your business does and where to buy. To quote Subroto Bagchi Chairman of Mindtree:
“Selling is not a pushy, winner-takes-all, macho act. It is an empathy-led, process-driven, and knowledge-intensive discipline. Because, in the end, people buy from people.”
It’s about being more human and giving a damn about your potential customers. The art of social selling is not selling at all.
Value Over Quality
So when embarking on your social media/content journeys always prioritise just getting your voice into the world regardless of quality. If something you have to say could benefit your end-user, it doesn’t matter how it’s made, let the people know!
This will also help you produce higher volumes of content to build good platform authority, and just be there for your target market more often. Never forget, there are online 2 ways to verify if you can trust a new business online.
Your website
Your social media profiles
It is just as important in your customer journey so keep it in your sightline at all times. And always stay authentic.