5 tactics you can use to grow on Instagram in 2021
Introduction
Instagram is a constantly updating and changing platform that can be tough to grow on. However, it is a core staple in any social media marketing strategy in 2021 and beyond. So keeping up with the latest Instagram growth tactics is going to help you and your account stay relevant.
Today’s topic, Instagram 101, let’s look at 5 unique ways to help you boost your engagement rate and build that community around your brand.
1. Instagram Engagement
It may seem that we are preaching the obvious here but actually being active on Instagram daily is a huge factor in growth. You can actually be more strategic with it if you’re strapped for time.
Engagement, thirty minutes before and after posting is when you should be engaging for the best results for your posts.
So if you have the time set an hour or thirty minutes aside and engage with people who might be interested in visiting your page, this is almost guaranteed for Instagram views to go up!
2. Writing alt text
Very similar to standard SEO practices within the advanced settings of Instagram when posting. It’s as simple as describing in more detail what you can find within your posts.
This works in two ways. The first being the advantages it gives for people using the platform who have a disability and still want to consume content. And the second is that it gives Instagram even more information to find out who you are and what you do, so ultimately appear in the right places.
3. Posting daily stories
This is an easy one but it can’t be overlooked! Daily stories are an essential part of keeping your account alive and well.
You can do little things to up your post volume such as:
- Getting your recent posts up on your stories
- A selfie life update
- A Q&A
- Re-sharing other creators in your niche
If location is important to your business geotag your stories regularly. Also, hashtag them, you can get a lot of traction using popular hashtags (100,000+) is recommended. Don’t underestimate the reach of popping in your location and a hashtag!
4. Use Instagram carousels
Instagram prefers carousels as a format. the reason is that Instagram is now treating videos and images the same way, so watch time and interaction time for a post goes towards how much you’re boosted up throughout the algorithm. So spread out your content into more images, easier to digest for your audience and better for your growth.
5. Calls to action
Don’t be afraid to ask for a share! Ask as many people as possible, the Instagram DMs are very underrated, and you will find the more high-quality conversations you’re having will generate better PR, social engagement rate, and conversions in the long run.
So jump in the DMs ask someone to share give them a good reason of course don’t jump into the deep end right away make a connection first (complement their account/product)
The best thing you can do is build a good brand to make an impact and help your audience.
Wrapping things up
This is just the tip of the iceberg in terms of tips to help you grow on Instagram, so stay tuned to our blog and the socials below to learn more. For a more immediate boost in reach, however, we have a secret number 6 to help you climb the Instagram social ladder. Take advantage of a tool we use here at Shogun, it’s called Flick.
Flick is our favourite tool for finding the perfect set of hashtags to help your business get a better organic reach. It gives you a detailed analytics dashboard so you can see clearly, what is working and what isn’t. They also have a lovely 7-day free trial so check it out!
