Educate
One of the 4 social pillars. Give people a reason to return to your page. Teach them without shameless self promotion.
Entertain
Can you make people laugh? Can you keep them engaged. Get others to binge your content. That's true branding.
Inspire
Are you motivating your audience? Are you inspiring them to take action not just with you, but to make positive steps in their lives.
Engage
You have to talk to them, there is no way around it. To build a community you must be part of the community.